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Evidence policy

How we separate demonstrations from measured results.

The Fly Garage build shows a scripted call, CRM screens and a clear handoff. We label that work as a demonstration. Measured client outcomes require source records and permission to publish.

What you can inspect now: The Fly Garage demonstration has recorded calls, video and CRM screens. The gallery contains interactive demos with demo businesses. Neither is a measured client result.

Measurement methodology

Baseline first

Before any system goes live, we capture the client's current call/lead handling as-is — volume, missed-call rate, and existing process — with explicit unknowns left unknown rather than guessed.

Defined outcome events

"Answered," "escalated," "missed," and "error" are fixed definitions applied consistently, not chosen after the fact to make a number look better.

QA on every claim

Every number in a report links back to a source record or is explicitly marked as an assumption — never presented as measured when it wasn't.

Client-approved wording

A result only becomes a public case study with the client's written permission and approved wording — never assumed or implied consent.

What qualifies as a case study

  • A written baseline exists from before the system went live.
  • The outcome is measured against that baseline using fixed, consistent definitions.
  • The client has reviewed and approved the specific claim in writing.
  • The result is reproducible from source records, not a single anecdote.
  • No demo or simulation event is used as evidence.

What’s on this site instead

The capability demo gallery shows how each product is designed to work, using demo data. See /readiness for what “demo,” “in validation,” and “proven” actually mean, and how a product moves between them.